How prepared are Norwegian homeowners to implement climate mitigation measures? Results from a quantitative and qualitative study

Abstract

The aim of the report is to identify target groups and segments of homeowners susceptible to responding differently to the opportunity to adapt their property to heavy rain and flooding. The findings will aid the selection of assessment criteria to draw target group profiles, and a more tailored communication strategy per segment. The first part of this report presents descriptive statistics, indicating people’s concerns for climate change and damages, their understanding of own responsibility and interests for taking measures. The second part presents results from qualitative interviews with employees in the insurance industry (claim handlers, salespeople, and appraiser) and presents their views on insurance customers’ awareness of climate change and preparedness for surface water risks and damages